The Prime Network, the precursor to PRIME7, was founded in 1986. Since television aggregation in 1989, PRIME has acquired television licences in Western Australia - the Golden West Network - and in Mildura/Sunraysia. The PRIME7 signal is also re-broadcast in Griffith NSW.
Reaching a potential audience of over 5.1 million people, PRIME’s viewing area covers regional northern and southern New South Wales, the Australian Capital Territory, Victoria, the Gold Coast area of south eastern Queensland and all of regional Western Australia.
PRIME owns (in a joint venture arrangement with WIN Television) free-to-air commercial television licences in Mildura and regional Western Australia, where it broadcasts Nine Entertainment programming. PRIME also owns and operates the datacasting television service, iShopTV.
PRIME has established itself as the leading television network in its broadcast markets. It makes a significant investment in local news programming and provides valuable community airtime sponsorships to support and assist community endeavours.
PRIME is a significant employer of regional Australians with offices stretching from the Gold Coast, throughout many major cities and towns in regional NSW and Victoria, and across regional Western Australia to Geraldton.
PRIME’s revenues are sourced from television advertising air time. Sales teams based in the capital cities service major national advertisers. In regional Australia, PRIME’s local sales teams work collaboratively with local clients to provide them with the most powerful and influential advertising opportunity in regional Australia. PRIME's national sales division, Seven Affiliate Sales, also represents Seven Queensland and TVNZ in Australia.
PRIME7 Local News augments the Seven Network’s news and current affairs services. PRIME7 produces six separate 30 minute local news bulletins each weekday for the Central West region of NSW, New England and the North West region of NSW, the North Coast of NSW, Wagga Wagga and the Riverina, and Albury-Wodonga.
GWN7 provides the only local news bulletin on television for viewers in regional Western Australia. The 30 minute local news bulletins are supplemented with local news and weather updates throughout the day and evening. In addition to producing local news, PRIME7 produces a 6:30pm PRIME7 National News bulletin that, in the eastern states, follows PRIME7 Local News at 6pm.
The majority of content on PRIME7 and GWN7 is supplied through an affiliation agreement with the Seven Network. The Seven Network has developed an extremely strong programming schedule that includes high quality Australian dramas and the long-running “Home & Away”, reality programs such as “My Kitchen Rules” and “House Rules”, and major sports such as AFL, the Australian Open Tennis, the Summer Olympic Games in Rio (2016) and Tokyo (2020), the Winter Olympics in PyeongChang, South Korea in 2018 and the Commonwealth Games in 2018 on the Gold Coast.
REGIONAL INVESTMENT + COMMUNITY SUPPORT
PRIME invests in, and supports community partnerships, including: